Bold Innovation

A Futuristic Journey to ATV Leadership

Client: YAMAHA Motors Europe

Objective: Establish YAMAHA as the ATV market leader by showcasing bold innovation, digital excellence, and unparalleled dealer engagement across Europe.

Concept: An interactive 360° map showcasing YAMAHA products, dealers, trails, and events. Seamlessly blending digital and in-store engagement, it features dynamic dealership displays and live press events on trails and tracks—immersing users in the YAMAHA experience.

Role: Digital Strategy, Concept Development & Creative Direction

Results: Strengthened YAMAHA ATV market leadership through a seamless digital experience, driving consumer and dealer engagement while elevating brand visibility.